From Strategy to GameStop: Bitcoin Is Becoming a Treasury Asset

Strategy now holds over 506,000 BTC — that’s nearly 2.5% of all Bitcoin in existence, with an unrealized gain of $10 billion. What started as a bold move has become a playbook, and now GameStop is stepping in with $1.3 billion allocated for Bitcoin as a treasury reserve asset.

Why does this matter? Because corporate treasury policies are a sleeping giant in crypto adoption. Strategy began with just $700M on its balance sheet. GameStop has nearly seven times that, and its share price jumped 12% following the news.

If this trend continues, we could see a domino effect: companies with large cash reserves may follow suit, not just for returns, but as a narrative driver and hedge. With institutional credibility rising and volatility increasingly accepted, Bitcoin is being reframed as a strategic long-term asset.

It’s not just about one company anymore. This could mark the beginning of a new wave of corporate accumulation — and it’s worth paying attention.